Product Strategy header
Product Strategy header
Product Strategy and Design

Planning and Designing Successful Products, New Value Streams and Lasting Value for Your Business.

Better Outcomes, Lasting Value

Rural Sourcing’s collaborative, outcome-based approach combines strategy, design and development to bring your ideas to reality.

We support you throughout your product’s lifecycle by first engaging a multi-disciplinary Agile team to deeply understand your idea or business problem. We then design the experience around the customer’s needs, implementing the technology to deliver, execute, and release your product with confidence. We use a POC (Proof of Concept) / MVP (Minimum Viable Product) approach to getting a fast start, and we iterate to get to the best possible outcomes in the shortest amount of time.

The results are successful products quickly brought to market, new value streams and lasting value for your business.

how we work
We Help Define the 'Why, What and How' for Successful Products

Successful products sit at the intersection of a customer or market problem, and the desired business outcome.  Product Strategy locates and defines that intersection.  Rural Sourcing brings product management, business analysis and design expertise to digital product development that helps clients decide why to build,  how to build, and what features are most important to bring the most value to the end user and the business.

Product Strategy - Why What and How
Services
  • Product Management
    • Competitive Research & Market Analysis
    • Business Case & Go-to-Market Development
    • Product Vision Development
    • Value Hypothesis & Success Metrics
    • Product Strategy
    • Release Planning
  • Design
    • UX Strategy
    • Information Architecture
    • User Flows
    • Wireframing & Prototyping
    • Accessibility Analysis
    • User Interface Design
  • Business Analysis
    • Stakeholder Analysis
    • Workflow Analysis & Process Improvement
    • New Product/Project Inception
    • Product Backlog Creation & Management
    • Requirements Engineering
    • Process Optimization
trusted by great businesses to deliver big results
Featured Case Studies
financial services
New Financial Services Digital Product Drives Business Expansion

A leading financial services provider specializing in money transfers had traditionally provided its services on a cash only basis through its walk-in retail storefront locations. However, shifting consumer demand and online offerings from competing institutions created the need for an online money-transfer service.

Our team quickly stepped in to help our client bring their online platform to the market. We conducted an assessment of the existing application and code and provided a roadmap for readying the site for an internal soft launch, then completed the necessary enhancements and readied the site for initial launch. Following a successful soft launch, we developed further enhancements required for international operation.

Read MoreAbout New Financial Services Digital Product Drives Business Expansion
Scum-as-a-Service
SaaS - nursery industry
Innovative SaaS Company Modernizes the Nursery Industry

This company sought to build an industry-first, SaaS-based inventory replenishment system that would provide nurseries with advanced analytics and modern data visualization – with an extremely aggressive timeline. We designed an application that was scalable and customized to our client’s exact needs and timeline. We leveraged the most current front-end, API, and Cloud-based technologies to offer a cross-platform application with seamless integrations and intuitive user experience.

Read MoreAbout Innovative SaaS Company Modernizes the Nursery Industry
SaaS -construction industry
Improved Speed-to-Market for SaaS Company via Product Modernization

A SaaS company catering to the home construction industry had outdated product architecture that needed to be modernized for quicker product releases. We moved our client’s flagship applications to the Cloud so our team could build and deploy much more quickly, while also introducing Agile methodology to the development process. We then developed a new, modern application utilizing microservices.

As a result we streamlined the time it took to get their products to market, enabling them to generate revenue faster and get their clients the technology they need to revolutionize the home construction industry.

Read MoreAbout Improved Speed-to-Market for SaaS Company via Product Modernization
transportation & logistics
Global Logistics Company Gets to Market First With Customer-Facing Application

Our client, a global logistics company, needed to introduce a cloud-based customer-facing application to allow customers to view their scheduled trailer requests and submit ad hoc requests in the event of volume spikes. Speed-to-market was essential as none of their competitors had a similar application, so they wanted to be the first to market with it.

  • First to market with an application of this type
  • Gained an edge over competitors as well as a unified and corporate branded customer experience
Read MoreAbout Global Logistics Company Gets to Market First With Customer-Facing Application
growth via API integration
SaaS
SaaS Company Gets Key API Integrations For Growth and Scale

In order to maintain their market-leading position, and continue to grow and scale their core product, a fast-growing SaaS start-up required the development of key API integrations. We quickly stepped in to develop the API integrations needed to tie their core product platform to third-party apps, allowing them to win new business.

Read MoreAbout SaaS Company Gets Key API Integrations For Growth and Scale
Cloud-Based Food Traceability Application Ensures Food Safety

FoodLogiQ, a SaaS company connecting the world’s food supply chain, needed a new product for leading retail grocers to track and manage numerous suppliers as well as their products, locations, and audit documents. Rural Sourcing delivered.

Read MoreAbout Cloud-Based Food Traceability Application Ensures Food Safety
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