Product Strategy: Developing Personas
This page provides a short description of a product strategy talk focused on building and using personas. While the original embedded video is no longer present, this text summary preserves the intent of the URL and offers context for visitors and crawlers.
Session overview
The session introduces the idea of user personas as a tool for aligning teams around real customer needs. It covers how to gather qualitative input, map goals and pain points, and translate those insights into product decisions.