Digitization of Yearbook Revives Product
Problem
Yearbook sales were plummeting dramatically as students moved to Instagram, Facebook and other social media apps to capture their memories.
Solution
Rural Sourcing created an app for the client that allows students to digitally upload photos to create their own personalized yearbook.
Results
98%
adoption rate by customers
100 mil
photos uploaded to platform
$10 mil
in annual revenue growth
Associated With:Application DevelopmentQA & TestingDigital Engagement Methodology
“Introducing a new app to the public is difficult, achieving a 98% buy-in is nearly impossible, but thanks to Rural Sourcing, our vision became a reality and our business is reaping the reward.”
Director, Web Application & Architecture, Nationally Recognized Yearbook Developer
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