Rural Sourcing was recently featured in an article for Fast Company by Navi Radjou, a scholar and innovation and leadership advisor. In the article, Navi discusses the concept of jugaad, a new approach to frugal and flexible innovation, and how companies like RSI embody its principles to continuously evolve post-pandemic.
Navi shares, “Monty Hamilton, CEO of Rural Sourcing, explained to me that his rural employees have a lot of fire in their bellies and boast strong work ethics, adaptability, and creativity.” Read the full article to learn how RSI’s model helps creates opportunities out of adversity, a critical trait for rebuilding the post-COVID economy.
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