Case Study

Digitization of Yearbook Revives Product

challenge

Declining Sales

Yearbook sales were plummeting dramatically as students moved to Instagram, Facebook and other social media apps to capture their memories.

Key Outcomes

Rural Sourcing created an app for the client that allows students to digitally upload photos to create their own personalized yearbook.

98%
adoption rate

by customers

100 million
photos

uploaded to platform

$10 million
annual growth

Introducing a new app to the public is difficult, achieving a 98% buy-in is nearly impossible, but thanks to Rural Sourcing, our vision became a reality and our business is reaping the reward.

— Director, Web Application & Architecture, Nationally Recognized Yearbook Developer
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