Case Study

Improved User Experience and Platform Utilization


Educational Platform Seeks Additional Value and Utilization

The Kern Family Foundation (KFF) works to empower the rising generation of Americans to lead flourishing lives through three program areas: Education and Character; Faith, Work and Economics; and Entrepreneurial Engineering. The Entrepreneurial Engineering program is focused on instilling entrepreneurial mindset in undergraduate engineering students and primarily works with faculty and institutions to accomplish this mission. To help accelerate the work and reach a broader audience of faculty, KFF created Engineering Unleashed, an online platform to help those influencing undergraduate engineering students network, collaborate, publish, find and share entrepreneurial mindset resources, and further their professional development in the engineering education space. After launching in 2018, Engineering Unleashed quickly became a national resource to thousands of engineering faculty members. As the platform matured, KFF needed a partner to help increase utilization and create additional value for Engineering Unleashed members.


Maximize Value, Minimize Time to Market

Starting with a 4-week Discovery engagement, our team focused on rapid, deep learning to investigate the usability landscape and technical environment of the platform. We also gathered data on current usage and produced a prioritized backlog of development work to maximize value and minimize time to market. Our product goals for delivery included:


  • Enhance search functionality
  • Enhance search user experience
  • Update the third-party email system
  • Enhance the content creation user experience


Positive Member Feedback and Excellent Metrics

Member feedback on the search functionality updates has been overwhelmingly positive. One Engineering Unleashed member said, “(Search) works so well! (I) have been playing around with it looking for topic-specific content and it’s great.” Another member said, “Definitely an improvement. I’ve tried the new search and got quick and accurate results. Thanks for making this update happen!”

Further member research during the delivery process led our team to focus on enhancing the card creation user experience. After usability testing, the primary action buttons were reworded and reorganized for clarity and usability during the card creation process. All of the members interviewed remarked positively about the revisited card creation workflow. One member commented, “(There is a) streamlined workflow… not super cluttered.” Another shared “I like the left side (navigation). It’s not zigzag top to bottom. I can click on something and get to it quickly.”

After updating the third-party email system to MailChimp, Engineering Unleashed emails have the highest ranking in every reputation factor: open rate, click rate, bounce rate and abuse rate, and the overall reputation status is more positive than the range of “most MailChimp users.” Transactional emails also have the highest ranking in reputation and a deliverability rate of 99.5%. Bounces and unsubscribes are low for both transactional and marketing emails sent through the new system.

tech used

Azure Cognitive Search, Bronto, Blazor, Telerik Kendo UI, Mailchimp API, C#, ASP .NET Core 3.1, Microsoft SQL Server

I really appreciate the thoughtful approach you all take when it comes to this work. It is clear that the whole team is not checking boxes to simply get work ‘done’ but is doing things the right way – as if they had to work with this application in the future.

— Michael Johnson, Digital Media Director, The Kern Family Foundation
Related Case Studies
See All Case Studies
Oct 26, 2022

Innovative and Award-winning Digital Product

Our client, a Wisconsin-based financial services provider, was being acquired by a multinational conglomerate, due to the potential of their yet-to-be-launched, digital application. It would revolutionize the travel insurance industry, since at the time, if you wanted to purchase a travel insurance policy or file a claim, you’d have to do it over the phone, or in same cases, by mail.

Our product development team stepped in quickly and started meeting with the executive team to get a thorough understanding of the business goals and start building personas and fleshing out the buying cycle. They ended up developing an innovative, award-winning application with flexible, modern architecture and got it to market on-time, despite the tight timeline.

Read More
Sep 26, 2022

Modernized Applications Improve Quality of Care for Senior Citizens

Two large healthcare technology providers had recently merged into one comprehensive platform for managing payments and care programs. Their combined product portfolio needed to be updated to align with a modern .NET tech stack to eliminate technical debt. Learn how we quickly scaled up a Scrum-as-a-Service TM team to enhance and support our client’s legacy application.

Read More
Aug 30, 2022

Improved Growth and Scale Through Application Modernization

TeachTown needed to modernize their core applications and infrastructure so that as their business grew, the applications could scale with them. We brought the capabilities, mindset and cross-functional team to make it happen.

Read More
Jul 28, 2022

Regulatory Compliance Gap Quickly Closed for Large Industrial Services Provider

A leading provider of industrial services worldwide needed to fill a critical labor law compliance gap with their HR payroll processing. We created a highly usable and efficient platform to track  the massive amounts of data for its 15,000+ American employees. In just 9 months, the company reached regulatory compliance.


Read More
See All Case Studies