The Company We Keep


 “Associate yourself with people of good quality, for it is better to be alone than in bad company.” – Booker T. Washington

I’ve never been shy about voicing my opinion when it comes to the importance of being a socially conscious company. Gordon Gekko’s “greed is good” mantra may have been the corporate world’s adage in the 80’s and 90’s, but “good” looks a lot different now, and at Rural Sourcing we’re only as good as the people, companies, and communities we surround ourselves with.

Mission first

Our mission since Rural Sourcing was founded has always stayed the same: provide meaningful employment opportunities for marginalized communities by creating roles for software developers in mid-sized cities throughout Middle America, thereby closing the Digital Divide. By doing so, we provide a great value for our clients while our software developers enjoy the high quality of life they’ve come to expect by living outside of major tech centers like Silicon Valley. This mission went into overdrive when we received the support of Bain Capital’s Double Impact Fund.

In good company

Bain’s investment in Rural Sourcing is part of what they refer to as Double Bottom Line Investing (DBL2). In other words, there’s a focus on both the traditional bottom line of financial performance (there’s no mission without margin), but also an equal importance given to the positive social impact of a company. Other companies in the Double Impact portfolio include Broadstep, HealthDrive, Penn Foster, Rodeo Dental and Arosa. Whether it’s through affordable dental care for children living in low income communities, or affordable in-home care for the elderly, or accessible online education for any socio-economic demographic, the Double Impact companies all have one thing in common: they’re doing well by doing good.

I encourage you to take a look at Bain Capital Double Impact’s Year in Review and see why we’re proud to associate ourselves with a group that takes giving back as seriously as they do their bottom line and why we believe in “No greatness without goodness.”


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