Amazon HQ2 is Coming to NYC, Northern Virginia and Nashville – How Will You Compete for Tech Talent?


Amazon just announced the grand opening of their headquarters in NYC and Northern Virginia, with another significant facility in Nashville. This will create 55,000 high paying jobs across these markets at a time when unemployment is low and finding tech talent is becoming increasingly difficult. While these cities are gearing up for the economic boom, businesses are left wondering how they will compete for tech talent in this hot and competitive industry.

The Amazon HQ2 Effect on Tech Hiring & Retention

At first glance, the opening of the Amazon headquarters is an exciting new opportunity.
The competition for the new Amazon HQ2 was incredibly fierce as cities competed in hopes of growing their local economy. In fact, over 238 cities threw their hats into the ring, while that list was narrowed to 20 potential cities earlier this year. The $5 billion project will be approximately the same size as the company’s Seattle headquarters and occupy over 8.1 million square feet of space, now across these markets.

With the volume of employment, Amazon adds to the community comes an influx of demand for housing, schools, hospitals, infrastructure and more. And with that, comes a demand for more workers. However, as you dive deeper below the surface, you’ll see how it affects local businesses who are competing with Amazon for talent. Initially, Amazon will be seeking to hire skilled IT and developer staff with a wide range of backgrounds from the area near its new HQ’s. This means if your business has staff with these skill sets or are looking to hire new talent, the competition is going to be fierce for new hires as well as retaining your current workforce.

So, the big question is: How can businesses be expected to recruit new hires and retain tech employees when the prospect of working for Amazon is so enticing?

When Amazon announced its plans to open a new headquarters, it was said that the 50,000 new hires will make an average salary of $100,000. If you plan to retain or expand your local workforce, you’re going to have to keep up with not only increasing salaries and benefits requirements – but also compete with huge name recognition and prestige. However, there is another way to staff your tech team without having to participate in this escalating war for top tech talent and it is much better for your bottom line and budgets: domestic sourcing.

Winning the Competitive Race for Tech Talent

Creating a strategy for recruiting and retaining talent when a mega-corporation comes to town can seem downright daunting. Instead of competing with conglomerates who can offer high salaries with attractive benefit packages, why not assess your organizational needs to see if there are skills you can distribute?

Domestic sourcing is a unique business model that is ideal for companies looking for outside resources but still want to keep work close to home. Onshoring your business efforts can give you a competitive advantage, especially for small to mid-size businesses located in a super competitive local market vying for top talent. Having a strategic partner on your side, like Rural Sourcing, means that you can tap into tech talent that may not be in your immediate vicinity while accomplishing your business goals and eliminating bottlenecks and headaches.

Onshoring offers businesses a variety of advantages, providing firms with a way to focus on core competencies and build those skills while relying on partners to focus on their areas of expertise. It’s also a perfect way for businesses to save money, as companies do not have to compete with increasing salaries, and still get high-quality products. Along with benefitting from real-time collaboration, another great advantage of offshoring is that your partner can adapt to your needs, working with you when you have a big project and scaling back during slower periods.

How Rural Sourcing Can Help Your Business Succeed

Rural Sourcing’s development centers are located strategically in mid-size cities across the United States. Instead of trying to keep up with Amazon’s increasing salaries, you can get higher quality and more affordable services outside of this market while staying within the United States. Smaller areas like New Mexico and Georgia have a lower cost of living, so you can tap into established talent while getting a great delivered product at an affordable price. Not only is this a cost-effective solution for businesses located near Amazon, but it’s also a perfect way to eliminate the headaches of recruiting and retention.

To learn more on how Rural Sourcing’s capabilities can help your business success in a highly competitive market, contact us today.


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