Digitization of Yearbook Revives Product



Problem

Yearbook sales were plummeting dramatically as students moved to Instagram, Facebook and other social media apps to capture their memories.


Solution

Rural Sourcing created an app for the client that allows students to digitally upload photos to create their own personalized yearbook.

Results

98%

adoption rate by customers

100 mil

photos uploaded to platform

$10 mil

in annual revenue growth

Associated With:Application DevelopmentQA & TestingDigital Engagement Methodology

“Introducing a new app to the public is difficult, achieving a 98% buy-in is nearly impossible, but thanks to Rural Sourcing, our vision became a reality and our business is reaping the reward.”

Director, Web Application & Architecture, Nationally Recognized Yearbook Developer

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